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GAC Norway, Norwegian Travel and Måløy Adventure Launch Shorex Norway – A Strategic Alliance for Sustainable Shore Excursions
Bergen, Norway – GAC Norway, the country’s leading shipping agent for cruise, tanker, and offshore vessels, has joined forces with Norwegian Travel and Måløy Adventure to launch Shorex Norway – a new collaborative initiative dedicated to developing and delivering sustainable, locally rooted shore excursions for the international cruise industry.
The partnership is based on a shared ambition: to strengthen Norwegian destinations by leveraging existing local resources, creating long-term value for communities, and ensuring that tourism supports environmental and cultural sustainability. By combining global maritime expertise, national presence, and strong local anchoring, the alliance will offer cruise guests unique and responsible experiences – while actively preserving local heritage and natural environments.
“When we present our approach – focusing on sustainability and local value creation – we are met with open arms,” says Ahmet Ozsoy, Managing Director of GAC Norway. “This collaboration ensures that guests enjoy authentic encounters, while the value remains with the communities that host them.”
Norwegian Travel, a premium tour operator, is known for operating several of Norway’s most iconic attractions such as the Snowhotel in Kirkenes, the Fjellheisen gondola in Tromsø, the Romsdalen Gondola and The Golden Train in Åndalsnes, as well as The Arctic Train in Narvik. With a goal of achieving carbon neutrality by 2025, the company is at the forefront of sustainable adventure tourism.
“This collaboration allows us to build on our sustainability goals and growth ambitions, while working closely with local partners to create meaningful experiences for the guests in our locations,” says Jacob Nørby the Head of Cruise in Norwegian Travel.
Måløy Adventure is a regional experience provider and shore excursion agent with deep local roots, owned by a network of 33 businesses. Operating across Western Norway, the company designs and delivers high quality shore excursions that highlight the coastal region’s diverse culture, nature, and heritage. Its portfolio spans multiple destinations, with each product co-created in close collaboration with local communities to ensure authentic experiences that generate real value for host regions. As a Travelife Partner, Måløy Adventure is actively working towards more sustainable and emission free excursions.
“Our mission has always been to preserve and promote what makes our region special, from coastal communities and heritage to authentic nature,” says the CEO of Måløy Adventure, Frank Willy Djuvik. “Through Shorex Norway, we can bring these stories to life for international guests, while ensuring that our excursions are designed hand in hand with local communities and deliver tangible meaningful and visible benefits back to them”.
With their first joint tender now submitted – for the 2026–2027 cruise seasons – the Shorex Norway alliance is quickly gaining momentum. Commercial teams are engaging directly with cruise lines, while a dedicated working group finalized the first proposal submitted only yesterday.
Shorex Norway is set to play a key role in shaping the future of cruise tourism in Norway – where sustainability, authenticity, and local value creation are not just guiding principles, but everyday practices.
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Note:
This partnership is based on a shared strategic intent between the participating companies. It does not constitute a legal joint venture or binding corporate agreement. All companies involved remain independent entities in control of their own operations and commitments.